Art Action Plan

Prosper Covina’s Art Action Plan will dedicate its efforts to establishing an impactful presence through art by celebrating creative expressions from artists of all backgrounds. It will encourage the community to engage with the district by displaying and curating art events hosted by local artists. It seeks to foster Covina’s identity through an educational and artistic composition that embraces the existing community while inviting visitors and new residents. The Art Campaign will emphasize the importance of residents utilizing the Town Center to express creativity in different areas of the arts like; visual, dance, food, technology, and music.

Arts in Action

The Covina Arts District (CAD) will encourage artists of all mediums and backgrounds to grow their careers and businesses here. CAD is envisioned as a multi-use area combining innovative landscaping with specifically placed art pieces to create a unique experience for visitors and residents. The types of art proposals that are recommended consist of murals, projection mapping, light and art festivals, re-painting utility boxes, and more. These recommendations help Covina meet their goals mentioned in the Covina Town Center Specific Plan as a thriving maker’s district that seamlessly connects CAD to the adjacent districts. These ideas if combined with sustainable elements and landscaping will help Covina reach its vision for the district as a sustainable maker’s space.

Art Campaign Goals

Enrich the Town Center through Art initiatives that engage the community.
To further the vision and goals of the Town Center Specific Plan through Art.
Involve local artists in the beautification of Covina Town Center.
Provide cultural relevance through art displays and events.
Provide an inviting atmosphere for residents and visitors by use of art elements.

Art Action Plan Funding

Programs with Funding Needs	LUMA Festival	Artist Housing	Murals	Art Installations	Artistic Benches
Responsible Party	Prosper Covina	Prosper Covina/City of Covina	Prosper Covina	Prosper Covina	Prosper Covina/City of Covina
What will Fund	The Event/Grants	Grants/Donors	Fundraising/Grants/Donors	Fundraising/Grants/Donors	Fundraising/City Grants
How to Fund	Ticket Sales/Grant Proposals	Grant Proposals/Networking	Grant Proposals/Networking	Grant Proposals/Networking	Grant Proposals
Challenges	Location of Installation	Available Space/Lack of Donor Interest	Location & Longevity of Murals	N/A	N/A

More Funding

State Grants

California Endowment
California Financing Coordinating Committee

Private Donors

Funding Foundations
Individual Donors

Public Gifts

Online Donations
Canvassing

Events

Entry Fee
Participating
Vendor Fee

Sponsorship

Corporate
Local Businesses

Programming

Murals

Cohesive and engaging visual physical space.
Potentially supporting local artists as well as visiting creators.
Focus on CAD and Metrolink Station.
Can make Covina an artistic destination.
Encourage business interaction with the community.

Painted Art

Crosswalk Art: safer and vibrant.
City features, such as electrical boxes.
Encourage pedestrians to walk.

Wayfinding

Gateways to accent movement between districts.
Designed city features used for easy visual navigation (electrical boxes, transformers etc.)
Provide innovative and creative ways for wayfinding.

3D Projection Art

Interactive art.
Performance Art / Entertainment.
Digital art showcasing.
Possible navigation.

Adopt Adaptive Reuse Policies

Incentivize the use of available spaces for new uses (such as artist housing)
Reduce parking.
Streamlined process.
Revive the district through a built environment.

Community Engagement

Participatory Design.
Social Events and Festivities.
Educational Programs.
Culinary Cultural Arts.

Staff & Responsibilities

Policy & Lobbying
- Creating the guidelines of operations
- Building relationships with other organizations
Community Organizing
- Community outreach and engagement
- Volunteer recruitment
Publications and Events
- Advertisement
- Program planning
Grant Writing
- Main source of funding